Tawazon is a Levant-based startup that seeks to bring science-based mindfulness tools to the world through their multi-faceted subscription app. As a startup, their primary concern in reaching out to Element Media was to create a video that would introduce their stellar team of psychologists, meditation experts, neuroscientists and engineers as well as the constellation of services that they have developed. They wanted their video to represent the brainpower behind the fee-based services they offer clients and to show the added value of subscribing to their app. The video was used on their website and their social media pages with a view to attract both clients and potential investors.