The Piccirillo Handicraft Center is a social enterprise founded by the John Paul II foundation and the Custody of the Holy Land. The Center seeks to meet the economic and social needs of the city’s population by creating training and job opportunities in handcrafting. Once novices become artisans, they produce handicrafts which are then sold to tourists and pilgrims with funds cycling back into the program. The Piccirillo Handicraft Center came to Element Media to develop a product catalogue that would disseminate the unique products they produce among interested distributors. The catalogue showcases the breadth of Center’s products and communicates the artistry and social message behind every piece.