The Bethlehem Municipality brought Element Media on board to support their 2019 Bethlehem District Diaspora Convention. We handled all of Bethlehem Municipality’s digital media related to the convention activities. We created social media posts, social media content and did social media promotion for their Diaspora convention Facebook page, we live streamed their opening and closing ceremonies, and we created three videos to help promote their convention—an event trailer; a video about Bethlehem that was shown during the convention’s opening ceremony; and a short, documentary retrospective of conference activities that spanned one week. Altogether, the social media campaign was a huge success, reaching hundreds of people locally and internationally, and bringing people together to join in Bethlehem’s cause.